2023
Logo Design • Zine Design • Branding • Illustrator • Photoshop • Product Design
Brand Identity


   



 

Roots 
& Routes



Logo & Zine Identity
2023
Logo Design • Zine Design • Branding • Illustrator • Photoshop • Product Design • Identity Design


As the Junior Creative Director for the Bungalow Collective launch event, an art expo featuring South Asian diaspora artists, I aided in crafting the visual identity of the event, Roots & Routes. For the logo, the inclusion of tree roots signifies the foundational the origins and the interconnectedness of diverse cultural elements. The pathways represents the exploration of various routes, signifying the diverse and aspects of cultures. The zine features a 11 out of the 75 artists showcased at the event.

Fellow team member Prithvi Kohli, designed the event flyer which is consistent with Bungalow’s brand colors, iconography, and typography. The posters were both printed and posted on digital platforms like Instagram and TikTok, all forums became tools in showcasing the event and attracting diverse audiences.