2023
Illustrator • Photoshop • Branding • Poster Design • Logo Design • Product Design
Speculative Work for Speculative Campaign





 

Unfair
& Lovely



Brand Identity design
2023
Illustrator • Photoshop • Branding • Poster Design • Logo Design • Product Design

Speculative Work for Speculative Campaign

Why does light skin seem to sell products more effectively than brown skin? Unfair & Lovely is an invented cosmetic brand that aims to confront colorism by subverting the harmful effects of Fair & Lovely, a notorious skin-bleaching cream originating in India. The brand objective is to be inclusive of all skin tones, with a focus on platforming marginalized skin tones in the cosmetic industry.

The logo was inspired by the punk-rock movement–attracting customers who are equally dedicated to destabilizing harmful beauty standards. This visual system exemplifies purposeful product design as well as an assertive public service announcement.